อยากให้วิเคราะห์และเปรียบเทียบกับ Feel the Difference หน่อยครับ ทั้งจุดเด่น จุดด้อยในแง่การตลาด
มีแต่ Q & A ตามนี้ครับ
Q. What is the core message you want customers to take away when they see, hear or read Go Further? A. That as part of its everyday business, Ford and its employees, dealers and suppliers are always pushing harder, going furtherthat good is not good enough. Individually and collectively, we at Ford Go Further in everything we do, so that our customers can go further in their lives.
The employee FAQ also explains how "Go Further" unifies the company's global operations and "One Ford" vision:
Q. Why didn't you just use "One Ford" as the new brand promise? A. One Ford is not a brand promise. It is our companys business plan. It describes what we have to be and what we have to achieve to succeed as a business, and has no real meaning for our customers. Go Further is what the One Ford plan delivers; that is how they are linked.